If you were online on Thursday night, you know what happened: social media services were overrun with comments about the colors of a woman's dress. Some people saw black and blue; others saw white and gold.It was a debate tailor-made for BuzzFeed -- and in some ways made by BuzzFeed. By midnight Eastern time, the web site said the dress story was a record-breaker: "it drew more visitors to our site at one time than ever before."
The picture of the dress originated from a Tumblr post by a user named Swiked, who asked Tumblr users for help in figuring out the dress's true colors. Once BuzzFeed spotted the story on Tumblr, there was no stopping it.
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